Playful is the studio founded by Pablo Alfieri, Argentinian born in Buenos Aires. In 2000 he started Graphic Design to become an Art & Motion Director, where he spent 4 hard working years in a few studios in the city. In 2010 he founded one of the best Motion Studios in Argentina: Plenty. After working for lovely clients in the Tv Branding Business he left the studio to become a Live Action & Stop Motion Director where he mixes Art Direction, Set Design and Typography. Recently he has worked for brands such as Perrier, Oreo, Nestlé, Appy & Frooti Fizz, Hatsu, Sony Entertainment Television & the Bundesliga.