Salvador Alvarado (SAVA) was born in México. He studied Graphic Design at the Universidad Iberoamericana de México and later film direction in Los Angeles, CA (LACC). He has worked on projects of happenings and activations such as: Master Card priceless surprises and Star Wars, which became viral with more than 5 million views, or the Heineken campaign "Open your world", among others. At this moment it is focused on making and developing pieces that are life experiences for the consumer, During his career he has worked for brands such as: El Palacio de Hierro, Herradura Tequila, Chevrolet, Dominos Pizza, Nissan, Pepsico, Visa, Master Card, Jumex, NIKE (soccer and skateboarding), the International Futbol Museum, Pachuca Club and Club León in Mexico, the Emiri Cup Qatar for Oreedoo, Samsung Galaxy with Rafa Márquez. He has been recognized in the Shortlist of Cannes and has won several awards both in the Creative Circle of Mexico as in the Effies and the AMAP.